Account-Based Marketing (and Selling) is a new and quickly evolving space. There is not set playbook or blue print floating around on the Internet. Companies like PersistIQ and Expanded.io are creating the playbook. That’s why I’ve asked sales expert Chris Conrey of Expanded.io to share his knowledge on the subject.
Day: March 14, 2017
The Past, Present and Future of Sales with Miles Austin
In late 2010, Sean Ellis forever changed the marketing industry when he coined the term “Growth Hacking.” Since then, “Marketing Stacks” have exploded with new capabilities available every day, from web-scraping applications to instant landing pages to automation tools. Growth hackers have now become a standard part of the Silicon Valley startup team.
The Most Ridiculous Objection From a Prospect
No matter how much you prepare, prospects can come up with some pretty absurd objections. What do you do when the past comes back to haunt you? What do you say when a prospect tells you they can’t buy because you’re not expensive enough? How do you handle what seem to be acts of God?
The Moment That Changed The Way I Sell
There are turning points in life that change everything: the birth of your children, your wedding day, that time you drank the entire bottle of tequila and ate the worm.
The Moment I Fell in Love With Sales
In the immortal words of Tina Turner, “What’s love got to do with it?” In the case of this week’s podcast, it has everything to do with it.
The Future Of Consultative Selling: 7 Shifts That Make Sales Success Inevitable
This is a guest post by Ago Cluytens, Practice Director at RAIN Group.
The False Promise of Sales Automation and the Misconception of Personalization
The sales automation space has taken off like a rocket in the last 2 years. Sales reps now have the ability to reach more leads with more message more frequently, becoming more productive than ever.
The Danger of Sales Automation Done Wrong
Sales Automation is a bit of an oxymoron. When you really boil it down, there’s a critical human element to sales that defies automation.
The Daily Lead Start Feature and New Sending Window Design
We’re excited to announce two new features to give you more control over your campaigns and how you send emails.
The Craziest Thing I’ve Done To Close a Deal
Salespeople can be…umm…shameless. And we do mean shameless, especially when it comes to closing deals.