PersistIQ

Day: March 14, 2017

Why Achieving Sales Success Requires More Than Just a Healthy Pipeline

Why Achieving Sales Success Requires More Than Just a Healthy Pipeline

Having a large top-of-the-funnel leads pipeline is a blessing, but it can easily switch sides and become a nightmare if sales reps are unable to keep track of who and when should they reach out to. Situations like these can quickly escalate into negative word-of-mouth, making your company more vulnerable to the competition and potentially customer churn.

Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales

Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized emails at scale, we’re going to get to some of the fun stuff– tools, hacks and tactics. We’ll cover some templates you can plug-and-play into your outbound campaigns, some small tweaks that make a huge difference, and the hottest and newest sales technologies to help you scale personalization.

Understanding the Buyers’ Ego with Richard Harris

Understanding the Buyers’ Ego with Richard Harris

Sales is no longer a numbers game. This is especially true in B2B sales where deals are larger and sales cycles are longer. The best sales reps don’t take a spray-and-pray approach. Instead, they take a more methodical approach. They take time to understand the psychology of their buyers. But you don’t have to go through years of schooling or have a degree in order to get into the psyche of your buyers. In fact, some of the best sales trainers can teach the underlying principals to you quickly.