Today's episode really got our guests fired up. We asked our guests "What pisses you off about sales?"

One of the great minds of our generation, Ice-T, once said: "Winners have to absorb losses." And that's especially true for sales reps who watch competitors steal hard-earned deals.

In, this week's blog post, I'm really excited to introduce Michael Thomas. Since every one of us in sales is always looking for new and creates ways to stand out in the inbox, you're going to love his approach.

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized emails at scale, we’re going to get to some of the fun stuff-- tools, hacks and tactics. We’ll cover some templates you can plug-and-play into your outbound campaigns, some small tweaks that make a huge difference, and the hottest and newest sales technologies to help you scale personalization.