LinkedIn is the single best source of business contact information on the planet. In general, it offers the most accurate and up-to-date information about people's jobs, duties and contact information.

One challenge that sales reps face is coming up with new ideas for cold email templates and reasons to reach out. The once highly effective cold calling 2.0 method from Aaron Ross is no longer effective. In fact, it’s so overused that it’ll hurt you simply because everyone is doing it. 

The Critical Element in Sales

Look at the top salespeople at any company and what you’ll find is that they all have one train in common. Despite what you may believe, the best salespeople are not all extroverts; they’re not all highly competitive with a cutthroat, do-anything-to-win mentality; they can’t sell anything to anyone at anytime.

Hiring sales reps with skills and talent for your team is absolutely critical to your business' success, particularly when you're still a small team as each person can have a big effect on team dynamics, morale, and culture.