As part of an industry built on a foundation of effective communication and influential relationships, sales people sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. And then of course, there’s the concern that eventually data science and machines will become so advanced that they will replace sales teams in their entirety.

Sales development reps are tough people since they’re faced with many challenges everyday. On one side, you're being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you're getting turned away from prospect after uninterested prospect.