At PersistIQ, we talk a lot about the importance of maintaining a personal feel in sales communications. Automation has a time and place, but nothing can replace the human element. There are dangers with too much automation. 

Forget about all the articles with the best subject lines. Ignore the posts about the perfect time to send an email. And don’t get caught chasing the next new sales tool. Those lists are useful for only a short period of time before everyone catches on and starts using them, at which point their effectiveness drops like a lead weight.

In our previous post, The False Promise of Automation and the Misconception of Personalization, we talked about how automation doesn’t always lead to increased effectiveness and efficiency. With the new technologies available, you might be able to send highly customized emails at scale but you’re still not able to send highly personalized emails at scale.

Over the last few months, we've really cut back on inviting guests to write for the PersistIQ sales blog. It was an experiment, and you voted with your views. The results: you read, shared and found more value from articles by PersistIQ team members.