Forget about all the articles with the best subject lines. Ignore the posts about the perfect time to send an email. And don’t get caught chasing the next new sales tool. Those lists are useful for only a short period of time before everyone catches on and starts using them, at which point their effectiveness drops like a lead weight.
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A 5-Step Formula for Sending Highly Personalized Sales Emails at Scale
In our previous post, The False Promise of Automation and the Misconception of Personalization, we talked about how automation doesn’t always lead to increased effectiveness and efficiency. With the new technologies available, you might be able to send highly customized emails at scale but you’re still not able to send highly personalized emails at scale.
5 Sales Competition Ideas for SDR Teams
Over the last few months, we’ve really cut back on inviting guests to write for the PersistIQ sales blog. It was an experiment, and you voted with your views. The results: you read, shared and found more value from articles by PersistIQ team members.
4 Ways to Drive Revenue with Sales Enablement Content
Now, more than ever, Sales Enablement is coming out of the woodwork as a full-fledged industry, rather than a byproduct of the work sales (and marketing) was already doing.
4 Proven Steps to Choose Sales KPIs for Your Team
Metrics are what modern sales teams are made of. But at a time when technology grants us access to everything from our reps’ number of monthly connects, to talk time, to email opens, to conversation, to social selling activity and everything in between, how are we supposed to identify what’s most important for us as sales leaders, and for our reps, to focus on?
4 Simple Steps to Find the Decision Maker in Any Company
A big obstacle facing outbound sales reps is making sure they’re talking to the right person, especially if you’re doing targeted account selling/account based selling. If you have the perfect pitch and deliver it to your ideal company but you’re talking to the someone who has zero buying power, you’ve just wasted your time and theirs. That’s why it’s important to spend some extra time finding the right person to get in front of in the first place.
4 Critical Factors For Sales Follow-Up Success
There is no one magic formula for outbound sales success. There is no silver bullet subject line that will make everyone open your email. There is no best time to call a prospect.
3 Social Selling Hacks to Help You Find Better Prospects Faster
The term Social Selling has made its way into sales lingo, and even into the sales process for some companies over the past year. You may have heard that 78 percent of salespeople using social media outperform those who don’t. Possibly the best part about that number is that most of those salespeople have no training in using social media to propel sales. With just a few social selling hacks, you could be one of those outperforming sales reps, meeting and exceeding all of your sales KPIs.
3 Reasons to Stop Using Local Presence in Outbound Sales
When you see a call from a number you don’t know, you hesitate to pick it up. However, you are more likely to answer when the call is coming from your local area code. But then you answer…”Hello, Prospect…Do you have a few seconds to chat?” It ends up being a cold call, from a business trying to pitch you on their latest and greatest solution to your problems. When that business isn’t in your area, but is using an area code that makes them look local, you just got “local presenced.”
10 Steps to Hiring the Right Reps and Building an Unstoppable Sales Force
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