Analytics and reporting have always been a central part of sales, yet this increased access to data doesn’t always result in an increase in sales performance. Even with data readily available, strategy and tactical knowledge can be a challenge for reps and sales managers alike.

Why you need to Use Both Effectively

Sales and marketing. They're the yin and yang of revenue development for any company. They go hand in hand but are increasingly difficult to distinguish from one another. After all, the goal of both activities -- to get more business -- is the same. And social media, which can be a very effective tool in the hands of both sales and marketing pros, has further blurred traditional distinctions.