Events and tradeshows are expensive. The sales and marketing teams have to work exceptionally hard proving the ROI in order to justify being there again next year or at the next industry event.

Let me preface this post by saying that my personal experience has inspired this writing. My goal in this post is to share what, in my mind, I’ve conceptually defined and understood as the process of selling as it relates to what I regard as moral, or ethical.

If only what we knew then what we know now...

Sales is changing rapidly. The skills and tactics that led to success only a few years ago don't cut it on their own today.