Account-Based Marketing (and Selling) is a new and quickly evolving space. There is not set playbook or blue print floating around on the Internet. Companies like PersistIQ and Expanded.io are creating the playbook. That's why I've asked sales expert Chris Conrey of Expanded.io to share his knowledge on the subject.

In late 2010, Sean Ellis forever changed the marketing industry when he coined the term “Growth Hacking.” Since then, “Marketing Stacks” have exploded with new capabilities available every day, from web-scraping applications to instant landing pages to automation tools. Growth hackers have now become a standard part of the Silicon Valley startup team.

No matter how much you prepare, prospects can come up with some pretty absurd objections. What do you do when the past comes back to haunt you? What do you say when a prospect tells you they can’t buy because you’re not expensive enough? How do you handle what seem to be acts of God?

There are turning points in life that change everything: the birth of your children, your wedding day, that time you drank the entire bottle of tequila and ate the worm.