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5 Steps to Executing the Perfect Sales Prospecting Campaign

Forget about all the articles with the best subject lines. Ignore the posts about the perfect time to send an email. And don’t get caught chasing the next new sales tool. Those lists are useful for only a short period of time before everyone catches on and starts using them, at which point their effectiveness drops like a lead weight.

4 Proven Steps to Choose Sales KPIs for Your Team

Metrics are what modern sales teams are made of. But at a time when technology grants us access to everything from our reps’ number of monthly connects, to talk time, to email opens, to conversation, to social selling activity and everything in between, how are we supposed to identify what’s most important for us as sales leaders, and for our reps, to focus on?

4 Simple Steps to Find the Decision Maker in Any Company

A big obstacle facing outbound sales reps is making sure they’re talking to the right person, especially if you’re doing targeted account selling/account based selling. If you have the perfect pitch and deliver it to your ideal company but you’re talking to the someone who has zero buying power, you’ve just wasted your time and theirs. That’s why it’s important to spend some extra time finding the right person to get in front of in the first place.