Small business owners generally acknowledge scalability as one of the main obstacles to growth.

We're huge fans of Becc Holland! The original article below can be found here: https://www.chorus.ai/blog/how-to-personalize-at-scale.

The sales development industry has two camps when it comes to personalization:

[This is a guest post by Jake Jorgovan of Lead Cookie]

For the past several years, I have used cold emails in various capacities to generate leads for my clients and my LinkedIn prospecting service, Lead Cookie.

Along the way, my workflow has consistently been optimized to the point where 95% of my cold email process is handled without my involvement. Through a combination of software automation and the support of other team members, I hardly touch the cold email process.

In this article, I am going to walk you through my exact workflow for automating my cold emails.

Part of your overall sales strategy, your sales development strategy is the blueprint or playbook your company uses to identify target prospects and start sales conversations.