Privacy Policy

Last updated: September 4, 2018

PersistIQ, Inc. (“PersistIQ”, “Company,” “we,” “our,” or “us”) provides this Privacy Policy (“Privacy Policy”) because we know that you care about how your information is collected, used, shared and retained.  This Privacy Policy applies to information collected when you purchase or use any of our Services, including visits to our website at www.persistiq.com (the “Website”).

By accessing or using our Service, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.

How We Collect and Use Information

Contact Information

We collect information that you provide to us when you register for an account, purchase or use our Service, or communicate with us. Contact information typically includes your name, email address, and telephone numbers (landline and mobile), company name, and work email address.  We use the contact information to provide you with the Service, participation in brief, voluntary surveys, customer support, or to contact customers and visitors for the purpose of direct marketing of our current and future services. We may ask that you voluntarily provide us with information for market research, interests, comments, and mailing list opt-in and opt-out information.

Billing Information

If you wish to purchase a product or service through the Website, you will be required to provide certain additional information which may include a credit card number, expiration date, billing zip code, activation code, and similar information (“Billing Information”). Billing Information is collected and processed by our third-party payment processor “Stripe.” PersistIQ does not directly obtain or process any Billing Information.

From Your Activity

In an ongoing effort to improve the Website, we automatically collect certain information regarding the activity of visitors to our Website and registered users when they purchase/use the Service. This information includes the device from which you access the Service, your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, and similar information concerning your use of the Service.

From Cookies

Cookies are small packets of data that a website stores on your computer's hard drive so that your computer will "remember" information about your visit. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser's documentation for information on how to do this. However, if you decide not to accept cookies from us, the Service may not function properly.

Third-Party Analytics

We use the parties listed below as third–party analytics services to evaluate your use of the Website, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website and/or the Platform you visit, number of links clicked while on the Website and/or the Platform, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By visiting the Website, and accessing and using the Service, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website.

Google Analytics: https://www.google.com/analytics
Segment: https://www.segment.com
Mixpanel: https://mixpanel.com and https://www.mixpanel.com/optout/
Heap: https://www.heapanalytics.com
FullStory: https://www.fullstory.com and https://www.fullstory.com/optout/
Chameleon: https://www.trychameleon.com/privacy
Intercom: https://docs.intercom.com/pricing-privacy-and-terms/privacy/intercom-inc-privacy-policy

Remarketing and Advertising

We may share, or we may permit third party online advertising networks, social media companies and other third party services, to collect, information about your use of our website over time so that they may play or display ads that may be relevant to your interests on our Website as well as on other websites or apps, or on other devices you may use.  Typically, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including hashed data, click stream information, browser type, time and date you visited the site, and other information. This information is used to display targeted ads on or through our Website or on other websites or apps, including on Facebook.  We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests.   Depending on your browser or mobile device, you may be able set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device.  You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android).

To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices, and you may also adjust your ad preferences through your Facebook settings.  You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices  and downloading the mobile AppChoices app.   If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at privacy@persistiq.com.

CRM Data

We store our contact information within our Salesforce and HubSpot CRMs to help our sales and customer support team manage our relationships with current or prospective customers. Any personal data provided to/or collected by Salesforce or HubSpot will be used to provide our services in accordance with this Privacy Policy.

Aggregate Data

In an ongoing effort to better understand our users and the Website, we might analyze your information in aggregate form to operate, maintain, manage, and improve the Website. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.

Onward Transfer to Third Parties

Like many businesses, we hire other companies to perform certain business and research related services. We may disclose personal information to certain types of third party companies but only to the extent needed to enable them to provide such services. The types of companies that now or in the future may receive personal information and their functions are: marketing assistance, error tracking, email management, payment processing, billing, customer service, data storage, and hosting services. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts which require they provide at least the same level of privacy protection as is required by this Privacy Policy and implemented by PersistIQ.

Business Transfers

In the event of a merger, dissolution or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy.

Disclosure to Public Authorities

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

Opt Out for Direct Marketing

You may opt out at any time from the use of your personal information for direct marketing purposes, and/or transfer of your personal information to third parties for direct marketing purposes by sending us an email at privacy@persistiq.com. Please allow us a reasonable time to process your request.
You cannot opt out of receiving transactional e-mails related to your requests for information or materials.

Retention of Personal Information

We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. After such time periods have expired, we may either delete your personal information or retain it in a form such that it does not identify you personally.

How We Protect Your Information

We take very seriously the security and privacy of the personal information that it collects pursuant to this Privacy Policy. Accordingly, we will implement reasonable and appropriate security measures to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations.

Data Transfer

Our servers are located in the U.S.. If you are located outside of the U.S., please be aware that any information provided to us, including personal information, will be transferred from your country of origin. Except in the case of data transfers under the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield Framework, your decision to provide such data to us, or allow us to collect such data through our Website, constitutes your consent to this data transfer.

Important Notice For Individuals of the European Economic Area and Switzerland

PersistIQ complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland transferred to the United States pursuant to Privacy Shield.  PersistIQ has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/    

PersistIQ is subject to the investigatory and enforcement powers of the Federal Trade Commission.

Upon request to privacy@persistiq.com we will provide you with confirmation as to whether we are processing your personal data, and have the data communicated to you within a reasonable time. You have the right to access, correct, amend or delete your personal data where it is inaccurate or has been processed in violation of this Privacy Policy. We may require payment of a non-excessive fee to defray our expenses in this regard. Please allow us a reasonable time to respond to your inquiries and requests.

We will provide an individual opt-out choice before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized.  To request to limit the use and disclosure of your personal information, please send us an email at privacy@persistiq.com, with the subject line, “Privacy Shield.”

We will not disclose your sensitive personal information to any third party without first obtaining your opt-in consent.  You may grant such consent by contacting us at to privacy@persistiq.com.  In each instance, please allow us a reasonable time to process your response.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

PersistIQ’s accountability for personal data that it receives in the United States under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, PersistIQ remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless PersistIQ proves that it is not responsible for the event giving rise to the damage.

In compliance with the Privacy Shield Principles, PersistIQ commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact PersistIQ by email at privacy@persistiq.com.

PersistIQ has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.  See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction

External Websites

Our Website and Services may provide links to third-party websites or services that are not governed by this Privacy Policy. PersistIQ has no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third party websites. You should check the applicable third party privacy policy and terms of use when visiting any other websites.

Children’s Privacy

Our Website and services are intended for use strictly by adults. We do not knowingly solicit or collect personal information from children under the age of 13. If we learn that any personal information has been collected inadvertently from a child under 13, we will delete the information as soon as possible. If you believe that we might have collected information from a child under 13, please contact us at privacy@persistiq.com.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Website or notify you via e-mail, at our option, as soon as they go into effect. By using the Website or the Service after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

Do Not Track

Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.

Contact Us

For additional inquiries about this Privacy Policy, please send us an email at privacy@persistiq.com.