When we looked at the available technologies in sales, we saw CRM systems that were mostly just a database, sales technologies that were more promise than substance, automated approaches that crushed the human element in sales and encouraged reactive behavior, and sales tools that were too narrowly focused to handle complex workflows and have a real impact on how we spent our entire day working as salespeople.

We saw a need for a different kind of solution and we knew it would take a different kind of company to build it. That’s why we founded PersistIQ.

With PersistIQ, we’ve managed to accomplish what many sales tools promise but few ever deliver — technology that actually helps you work smarter and sell more effectively.