PERSISTIQ SUCCESS STORY
10%
REPLY RATE INCREASE
5x
EMAILS PER WEEK

Background

BackerKit is a crowdfunding management and fulfillment software platform that helps Kickstarter and Indiegogo project creators take control of the campaign fulfillment process. Once a campaign is funded, BackerKit helps creators survey their backers, gather data, manage orders and fulfill shipments by automating operations. As crowdfunding continues to increase in popularity, BackerKit continues to grow with the market. They know exactly who their potential customers are, so their success relies on effectively reaching out to those customers.

Challenge

Before using PersistIQ, they were trying to duct tape together a solution using ToutApp, an Excel spreadsheet and Gmail, then integrating it with their CRM. They were spending too much time composing messages, crafting campaigns and trying to organize all of the data. The last thing they wanted to do was go back to their CRM and manually enter all the data again. This extra step cost vital time and was highly prone to cost data errors, causing extra stress.

“Our process was taking too long to reach an optimal amount of leads. We wanted to see about five times more production while staying on top of personalization.”

DAVID ARONICA, MANAGER, BUSINESS DEVELOPMENT

Solution

Parse.ly’s sales reps were previously only able to send a few hundred emails per week. To take their efforts to the next level, they knew they had to invest in the right technology that would allow them to streamline their workflow and make their reps more effective. In short, they needed to be sending thousands of emails per week, something that their sales technology stack didn’t allow.

“We needed to scale and we needed to do it quickly. We trialed ToutApp, Outreach, and a few others. I started to learn more about PersistIQ, and it clicked immediately as something we had to bring to Parse.ly.”

DAVID ARONICA, MANAGER, BUSINESS DEVELOPMENT

The Results

The Parse.ly sales team quickly and seamlessly implemented PersistIQ -- relying on the repeatable, replicable system to reach out to more leads, and do so more effectively. Now, the sales team at Parse.ly is able to send out at least five times more emails per week. On top of that, their response rates increased 10 percent through their ability to track, measure, and analyze all their campaigns.

“We believe PersistIQ built the best platform for personalized automation that's on the market today. It’s one of the most game-changing decisions we've made since starting the Sales Development team at Parse.ly. The amount of time it saved, and organization it added, is too much to live without.”

DAVID ARONICA, MANAGER, BUSINESS DEVELOPMENT

“We believe PersistIQ built the best platform for personalized automation that's on the market today. It’s one of the most game-changing decisions we've made since starting the Sales Development team at Parse.ly. The amount of time it saved, and organization it added, is too much to live without.”

LINDSAY ORR, SENIOR SALES DEVELOPMENT REPRESENTATIVE

Highlights

  • Reply rate increased by 10 percent
  • They were able to send five times more emails per week

Parse.ly is the leading provider of audience insights to more than 400 digital publishers and brands.

Industry

Computer software

Founded

2009

Size

50