BackerKit is a crowdfunding management and fulfillment software platform that helps Kickstarter and Indiegogo project creators take control of the campaign fulfillment process. Once a campaign is funded, BackerKit helps creators survey their backers, gather data, manage orders and fulfill shipments by automating operations. As crowdfunding continues to increase in popularity, BackerKit continues to grow with the market. They know exactly who their potential customers are, so their success relies on effectively reaching out to those customers.
Before using PersistIQ, they were trying to duct tape together a solution using ToutApp, an Excel spreadsheet and Gmail, then integrating it with their CRM. They were spending too much time composing messages, crafting campaigns and trying to organize all of the data. The last thing they wanted to do was go back to their CRM and manually enter all the data again. This extra step cost vital time and was highly prone to cost data errors, causing extra stress.
Parse.ly’s sales reps were previously only able to send a few hundred emails per week. To take their efforts to the next level, they knew they had to invest in the right technology that would allow them to streamline their workflow and make their reps more effective. In short, they needed to be sending thousands of emails per week, something that their sales technology stack didn’t allow.
The Parse.ly sales team quickly and seamlessly implemented PersistIQ -- relying on the repeatable, replicable system to reach out to more leads, and do so more effectively. Now, the sales team at Parse.ly is able to send out at least five times more emails per week. On top of that, their response rates increased 10 percent through their ability to track, measure, and analyze all their campaigns.
Parse.ly is the leading provider of audience insights to more than 400 digital publishers and brands.